OMRAN
Logo | Brand Identity
Project Overview
Saudi Arabian real estate developer OMRAN hired KEMITBRAND to create a brand identity reflecting its vision for
innovative, sustainable, and culturally relevant urban development, encompassing logo, guidelines, marketing
materials, and a visual system.
innovative, sustainable, and culturally relevant urban development, encompassing logo, guidelines, marketing
materials, and a visual system.
Objectives
The primary goal was to develop a visually compelling Branding that:
- Showcases our versatility and creativity in Branding design.
- Communicates our ability to understand and reflect a client’s brand essence.
- Attracts potential clients by demonstrating expertise and innovation.
Design Process
Understanding and Exploration:
Thoroughly investigating the project's objectives, target audience, and existing landscape forms the bedrock of effective design. This in-depth exploration ensures the design solution is relevant and impactful.
Idea Generation and Materialization:
Leveraging gathered insights, a diverse range of concepts is developed and visualized. This involves experimenting with form, typography, color, and other visual elements to align with the project's core message.
Results and Impacts
Strategic Design for Enhanced Brand Presence, Audience Connection, and Cross-Platform Integration:
- Enhanced brand recognition and recall for our clients.
- Positive engagement and feedback from their target audiences.
- Versatile design usage across multiple platforms with consistency.